Rule Of The Wild introduced the slogan “What's Your Rule?” to emphasize the freedom of animal lovers to express their views on wildlife or their practices with domestic pets. This slogan resonates with those who deeply care about animals but don't follow a single approach. Rooted in animal welfare, we aim to empower people to care for the life around them. It promotes a neutral and unbiased approach to wildlife management, encouraging everyone to participate. The slogan allows individuals to interpret their practices in their own ways, as long as there is love between the animal and its keeper. It represents a platform for wildlife enthusiasts to unite and improve the world for all that is wild.

We all know that the key to getting anything to work is unity. That's why we rely on YOU just as much as the animals that we represent do. Conservation depends entirely on the communities that choose to serve it. This is a humanitarian effort just as much as it is for wildlife. Better put, when we work together things get done. If you are an avid animal lover, this brand is for you. Now funding 9 different initiatives worldwide for wildlife management and conservation, we can confidently say: